So I finally understand this pricing strategy. The one where software websites sell their software and it says to pay a year price of something like $40 but have one that says lifetime and it’s only $50. So let me explain how I understand it. So they do that so they can make the software seem like it is worth more. So you think wow, forty every year or buy it once for just a little more. Obviously very few are going to buy the annual fee software so they squeeze out an extra few dollars by showing what a good deal it is.
I actually got duped into this software, but it gets to a point where you don't want to fork out the full price so you pay $30 for an annual software but it is only part of the software. This is the most genius pricing strategy. Props to TuneUp on this one. It really is pricing at its highest form of monetizing glory.
This is an example of the pricing strategy:
http://www.tuneupmedia.com/download.php
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